AI Squad, from idea to production without losing rigor.
Hybrid squads of AI and senior engineering that take your prototype to production-ready software, with the speed of AI and the control of an expert team.
Tools change. Rigor stays.
For three decades we have designed and structured the digital environment of Latin America's most complex industries. Today we cross the Atlantic with a new paradigm: we don't experiment with technology. We turn artificial intelligence into measurable business results.
AI First
Autonomous agents and agentic SDLC with compliance, security and measurable KPIs. AI at the core of the engineering flow, not as decoration.
Business-first design
Memorable end-to-end user journeys, backed by research that moves business metrics instead of producing nice-looking deliverables.
Mission-critical engineering
Elastic, secure, highly available modernization. Where others see legacy complexity, we apply method and predictability.
Got an idea? Let's build it and scale it.
One design system,
three ways to see it.
Everything you see on soho.lat lives in a single component system. Swap the Markdown design spec that styles it and everything changes (typography, color, texture) without touching a single line of structure.
What is a "design spec in Markdown"? The complete documentation of the visual system (color, typography, components, accessibility) in Markdown, as a single source of truth. It brings Figma (visual) and PDF (static) together in plain text, ready for an AI to use as direct instruction, without guessing the brand. It is still an emerging industry standard, and Soho already uses it in production, before it becomes the norm.
More speed
New pages or themes come together in hours, not weeks, reusing the same component system.
Real consistency
Same button, same hover, same contrast on every page, without relying on memory.
Faster with AI
AI doesn't guess colors or spacing. It reads them from the MD file and applies them directly, with no back and forth.
Watch each theme in motion before you choose. What you see in the video is the real site, not a screenshot:
Conversations about AI applied to business.
AI-Driven Software Delivery Acceleration
Software Modernization with AI
Digital Trends Summit Quito
Digital Trends Summit Guayaquil
Software Modernization with AI
Agentic Design
Agentic Design
Digital Trends Summit Bogotá
Digital Trends Summit Lima
AI Quality Testing
Artificial Intelligence Seminar
Digital Trends Summit: Finance Edition Quito
Payment Ecosystems and Cybersecurity Seminar
Digital Trends Summit: Finance Edition Santiago
Open Finance Seminar
Digital Trends Summit: Finance Edition Lima
Seminar: AI for the Financial Industry
Fewer trends, more results.
Article · AI · InnovationFrom traditional company to AI-powered: the transformation playbook
The conversation about artificial intelligence often gets lost in theory or in chatbots. Based on a conversation with Aaron Cassorla (CEO of Omnix), this playbook goes straight to the operational trenches: orchestrating disruptions, not just automating processes.
Article · Design · ITDesign systems: efficiency and consistency in digital products – PedidosYa
In the digital age, operational efficiency and brand consistency are pillars of success for any product. This…
Article · Design · UXDigital accessibility: a legal duty, an inclusive opportunity
“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Digital accessibility is now…
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