Experience design: Soho Studio.
Soho's experience design studio, in product form.
Designing without data or research is just opinion. Soho Studio packages research with real users, information architecture and visual design into concrete products, with scope and timing defined from the first contact. No custom proposal that takes weeks to arrive.
Eleven products, three ways to
work with Soho Studio.
Each product bundles research, information architecture, content and visual design. They are not sold separately.
Assessment and validation, in days, not months.
Express usability test
Months of debating opinions without real data: actionable evidence from users, in days.
→ evidence in days, not monthsConversion UX audit
Sales are leaking at checkout or in forms: a quick heuristics and WCAG map to unblock them.
→ recovers lost salesSoho Sprint (5 days)
Too many meetings, no decisions: alignment, prototype and validation in one week.
→ a decision in one weekRapid prototyping with AI
You need to show the board something tangible, now: a clickable prototype, ready to pitch.
→ ready to pitchGEO audit
ChatGPT, Gemini or Claude are recommending your competitors: a report with the changes that get you recommended.
→ visibility in ChatGPT, Gemini and ClaudeDesign and research, working all month.
Design retainer
You lack hands to design and hiring takes months: a flexible bank of hours with on-demand talent.
→ on-demand talent, no hiringContinuous research
Recruiting takes weeks and the data arrives late: your own user panel, processed with AI.
→ data on time, not lateDesign system governance
Design fragments on the way to development: ongoing maintenance and live code review.
→ design stays wholeEnd-to-end monitoring (UX + GEO)
Experience is measured late and authority is lost: conversion and AI-engine presence dashboards, together.
→ conversion and AI presence, togetherAI applied to the design team.
AI assessment & roadmap
The board asks for AI but there is no starting point: an adoption plan with real business cases.
→ a plan, not a promiseCustom AI agents
Senior talent spends hours on repetitive tasks: dedicated AI, such as an accessibility or tone reviewer.
→ fewer hours on repetitive tasksCustomer journey without friction.
Structure the customer path from start to finish and keep the interaction free of friction, with a business-first approach. Now with products you can ask for by name.
Experience that moves the metrics.
Customer 360° backoffice ecosystem
A single interface that centralizes data from multiple legacy platforms, so relationship managers serve customers without switching between systems.
Policyholder app
Camera-based reimbursements and telemedicine, simplified through applied research on real pain points.
Apple Watch app
Extreme synthesis of insurance and assistance information for instant access on wearables.