Fewer trends, more results.
featuredFrom traditional company to AI-powered: the transformation playbook
The conversation about artificial intelligence often gets lost in theory or in chatbots. Based on a conversation with Aaron Cassorla (CEO of Omnix), this playbook goes straight to the operational trenches: orchestrating disruptions, not just automating processes.
Article · Design · ITDesign systems: efficiency and consistency in digital products – PedidosYa
In the digital age, operational efficiency and brand consistency are pillars of success for any product. This…
Article · Design · UXDigital accessibility: a legal duty, an inclusive opportunity
“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Digital accessibility is now…
ArticleChile’s 2025 cybersecurity and data laws: a guide for businesses
Chile has put in place a robust new regulatory framework with Cybersecurity Law No. 21,663 and Personal Data Protection Law No. 21,719…
Design · UXCognitive walkthrough and task flow analysis: a powerful duo for optimizing the user experience (UX)
In the dynamic world of digital products, the key to success lies in a flawless user experience (UX)…
Article · InnovationOpen Finance: the definitive guide to your company’s financial transformation
Open Finance is much more than a technology trend; it’s the next paradigm in the evolution of financial services…
Article · Design · AI · Innovation · IT · UXCX: omnichannel vs. multichannel – keys to a successful customer experience
In a saturated market, customer experience (CX) is the key differentiator. Many companies confuse…
Article · Innovation · StaffingTransforming digital leadership: strategies for high-performing teams in 2025
In a business environment driven by digital transformation and characterized by…
Article · StaffingAgile squad staffing: peak performance (challenges and solutions)
In the dynamic world of agile squad staffing, achieving peak performance is crucial but challenging. This…
Article · Design · ITThe hybrid future of retail: trends, innovation and key strategies for 2025
The retail landscape is undergoing an unprecedented transformation, where the fusion of the physical and digital worlds is no longer a…
Article · Design · Innovation · UXOptimistic design: unlocking the future of design
International Design Day (IDD) 2025, a key event for reflecting on the future of design, presents us with a provocative theme:…
Article · AI · Innovation · StaffingThe future of work: how AI and human talent are reinventing digital teams
The future of digital work is already here, driven by AI and profound global change. This analysis explores how…
Article · InnovationInnovating in fintech: key strategies for pivoting successfully
The fintech sector is defined by its fast pace, constant innovation and the need to adapt quickly to changes in the…
Article · Design · AI · UXAI is changing UX design. Are we ready?
In recent years, artificial intelligence has gone from being a curiosity to a transformative force in digital product design…
Article · DesignThe rise of the AI full-stack designer
The concept of a full-stack designer usually refers to someone who covers the whole spectrum of design, from…
Article · InnovationFrugal innovation: the strategy of doing more with less
In an increasingly competitive business environment, where resources aren’t always available, the ability to “do more with less”…
Article · DesignUXR testing in the real world: a human, anecdotal approach
Throughout our experience as UX researchers in the financial sector, we’ve run tests in many different places, each with…
Article · Design · ITDigital product trends 2024: a strategic guide for businesses in the digital age
In a business world where digital transformation has become imperative, the Digital Product Trends Report…
Article · ITTransforming development: generative AI as a strategic ally
Generative artificial intelligence (AI) is revolutionizing the world of software development, not only by improving automation…
Article · ITAI-driven DevOps: revolutionizing development and operations
AI is changing the way we do DevOps. Learn how artificial intelligence is being applied to improve software development processes…
Article · DesignEureka: from finding to insight
In user experience research, the journey from a finding to an insight can be transformative. Although…
Article · DesignUnderstanding DesignOps: optimization for UX teams
In the world of UX design, there’s a methodology that keeps gaining ground fast: DesignOps. This approach isn’t just about improving…
Article · DesignCardio for designers: integrating design teams into agile environments
As designers working alongside agile squads, at some point we’ve all felt out of place and wondered how…
Article · Software Factory · ITThe rise of low-code and no-code platforms in software development
Low-code and no-code tools are becoming increasingly popular with companies in every industry, and their appeal is…
Article · Software Factory · ITHybrid mobile technologies: keys to creating digital experiences
In the world of mobile app development, hybrid technologies such as React Native, Ionic and Flutter are revolutionizing the…
Article · DesignLosing the fear of experimenting: Agile Product Launch
Recovering the natural urge to experiment at work without driving up risk: Agile Product Launch (APL) offers a 6-week agile process that combines research with stakeholders and users, UX prototyping, testing and UI aligned with the business.
Article · DesignFollowing Nielsen’s legacy: beyond his 10 usability heuristics
Since the nineties, the consultant, author and speaker Jakob Nielsen has been the favorite companion of many…
Article · DesignA cross-cutting approach: exploratory, generative and evaluative methods in Garrett’s five planes model
User-centered design (UX) is a…
Article · DesignThe foundations of ethical design
How do we define what matters when considering whether a design is ethical? What practices can we follow to make sure the…
Article · DesignUX/UI design in the rise of AI
AI tools open up a landscape of change and bring many opportunities to design teams. The importance of continuing…
EventsSoho at Digital Bank Latam Bogotá 2023
Digital Bank Latam 2023 brought together the most influential players in the Latin American financial industry in Bogotá. Soho took part with its Country Manager, Cesar Trujillo, presenting the C-UX: User Experience in Banking 2023 study for the first time.
Article · DesignCustomer experience–centered organizations
Organizations centered on customer experience achieve better results. And it isn’t just us at Soho saying so…
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